PensXpress Blog

One of the main functions of all marketing and promotional efforts is to motivate the target group to make decisions that are favorable to your brand, products or services. There are very many ways of motivating one’s customers to make favorable buying decisions. Some of them are more expensive than the others. However, in terms of the effectiveness the promotional method, we cannot draw straight equations using the cost of the promotional method. Expensive promotional strategies need not necessarily mean better performance. So it is important to find promotional strategies that are effective. Do not make your decisions just based on the cost. If you implement well even the cheapest promotional strategy will increase your sales levels dramatically.

One of the cheapest promotional methods used by many companies and many institutions in the hospitality industry is distribution of promotional pens. This might sound to be a very simple strategy for effective selling of one’s brand but when it comes to the impact it has on your prospective customers, it is simply amazing how this simple and cheap promotional product can serve as a constant reminder of your brand, products and services.

If you choose good quality promotional pens, your customers will prefer to make use of your pens over the other pens. This will ensure that your promotional pens with your logo and your company name are carried around wherever your prospective customers go. If your promotional pens are seen used by top executives in any industry, the credibility level of your products and services will go high. Credibility is one of the crucial motivating factors for making favorable buying decision. Only when your products and your brand are credible, customers will choose your brand over other brands.

So using a simple promotional pen, you can take your promotional or branding efforts a long way. More than being a cost effective promotional item, the impact it has on people makes promotional pens to be one of the simple but most preferred promotional strategy. You will be able to motivate your buyers easily by distributing promotional pens. The longer your pens stay with your customers the greater the benefit. So do not handout cheap throwaway pens because the money you invest in buying your promotional items should produce lasting results.

You need to time your promotional campaign carefully so that it falls close to the buying season. Not all products will be bought throughout the year certain products have seasonal market. If your products and services are of seasonal nature then time your campaigns close to the buying season. This will ensure better conversion rate and the money you invest in your promotional pens will bring greater ROI.

When you are buying your promotional pens as part of your marketing campaign, it is good to identify the most preferred vendor so that you are not spending a lot of time each time you need to buy your promotional pens or logo pens. Though it may take a considerable amount of time in the beginning to track down your preferred vendor, it is worth the trouble because you will save a lot of time on the long run. Here are few important factors that you need to consider while identifying your most preferred promotional pens store.
One of the main factors of marketing campaigns is the cost or budget. You should therefore choose a vendor who will be able to supply you with personalized pens and promotional pens at a very cheap price. Each store will have its own price range and you must compare the cost of promotional pens of same quality and style or similar quality and style between stores and pick the store that sells their promotional pens or advertising pens at the cheapest prices possible.
The second most important factor to consider is the quality of the products supplied. While it is important to find cheap advertising pens, you should make sure the pens that you are distributing are also of good quality. The promotional items that you distribute always carry your brand name. So if you use inferior quality promotional pens or substandard quality pens, then you will ruin your brand name. So always take into consideration the quality of the promotional pens sold by your store. You should consider stores that sell best quality products at the cheapest prices as your preferred vendors.
Thirdly, your online store should provide you with wide range of options for promotional pens. When you have good selection of choices, you will be able to get promotional pens that are very impressive. So choose a store that has exclusive collection of advertising pens.
Fourthly, your personalized pens store should also take care of branding. If your store sells only pens and does not handle branding, then you will end up spending more money and time to get your promotional pens with branding. You will run into many complications while dealing with multiple companies for buying your promotional pen and branding.
Yet another factor to consider is the delivery time. Your promotional pens store should deliver logo pens and advertising pens within a very short turnaround time. You may run into problems if your promotional pens are not delivered on time. It will affect your marketing campaign. If you are ordering your promotional pens to be distributed in an exhibition or fair, then it is vital that you have your promotional pens ready well in advance. Getting them after the exhibition date would affect your marketing campaign. So delivery time is also highly crucial.

Many people make use of promotional pens as one of the preferred promotional items mainly because it is one of the cheapest promotional items that you can get. However this does not mean that you will not have budgetary issues while buying your promotional pens. If you do not carefully choose your promotional pens store, you will be paying higher price than the market price or you may not be getting the most competitive prices. One of the best ways of selecting your promotional pens is by comparison shopping. It has been one of the oldest strategies used by people to find the cheapest deals. So you should not end up paying more price just because you have submitted yourself to lethargy.

Not all promotional pens stores and customized pens stores sell at the same price. As logo pens and customized pens are ordered in bulk quantities even a small variation in per unit price can throw your budget off balance. Moreover, with little extra effort you will be able to get the best deals and offers. Therefore it is worth taking trouble.

At times you need to have many options to review before you choose your promotional pens. By being too stingy with your budget you must not pick poor quality promotional pens. So first choose your budget and then pick your customized pen store online. It is not only the choice of your promotional pen store that can help you keep the costs under control. There are other ways of saving on your promotional pens.

You must also plan your shopping. The overall cost of your promotional pens depends on various factors including, branding and shipping charges. You must therefore consider these factors as well to see how you can keep the expenses within your budget while ordering your advertising pens.

You must choose a company that will also take up branding. If you get your promotional pens from a company that will also do branding, you will save a lot of time in transit and shipping costs. Moreover, when you get everything done from the same vendor, they will be able to give you a better per unit price.

Also, you will be able to minimize your overall shipping costs by increasing your order volume. Shipping costs normally increment in slabs. So try to place orders in such a way that it falls on the higher part of the slab.

You need to therefore keep three factors in mind to keep the cost of advertising pens within your budget.

1. Find the most competitive store
2. Find a store that can also provide branding
3. Order right quantities to take maximum advantage of shipping costs

Once you find a reliable store, try to establish long term relationship with that company so that you do not repeat the entire process every time you need promotional pens.

Most of us today prefer to shop online as there are many benefits associated with online shopping. Whether it is buying personalized pens or imprinted pens or ink pens, ordering them online is one of the most convenient ways of shopping for our promotional pens. However, when you are shopping online you are made vulnerable to certain security issues. This does not mean that you should not order your custom pens and your promotional pens online, there are millions of people across the world shopping online without any problem. Therefore, you just need to pick the right online store to buy your personalized pens.

When we are shopping online, we are required to submit our credit card information. If the online shopping cart or the shopping website that we are using is not using secured connections, then our transactions can be intercepted by third parties. This can subject us to serious online security issues. If you do not want to subject yourself to such security issues, you must check before you checkout whether your promotional pens store uses secured online payment gateway.

You can shop safely by choosing companies that have been in this industry for a number of years and companies that enjoy good reputation. If people face problems regarding their online security while using their online store, they will not return to it. Added to that, they will not keep quite about the problems; they are bound to go online to vent out their frustration and to warn other users about the problematic websites. So do remember to check for online feedback and reviews before placing huge orders. If there are any negative remarks or issues, they are bound to feature online. It is best to avoid such stores even if there should be the slightest hint of problems or if there should be something suspicious about the store.

You must also make sure that the online store that you are using to order your promotional pens does not sell their customer information to third parties. There are several companies ready to buy such information at a huge price. Some companies do sell their customer information to make quick money. This can make you a target for many marketing companies that will start bothering you with their marketing calls. You must remember that not all companies engage in such foul practices and at the same time we cannot rule out the possibilities that such problems are not there. You just need to double check before you place your orders for personalized pens or for promotional pens. Once you have identified the right online store, try to place your order every time you would like to buy promotional pens. This will save you a lot of time as you do not have to find a new store each time and it will also give you peace of mind as you will not have to worry about security issues with your regular online store.

It is a known fact that promotional pens are a great way of popularizing one’s brand. When you want to make use of promotional pens for branding your products and services, it becomes vital that the promotional pens are customized properly so that your brand name is easily visible. The main purpose of promotional pens is to use it as a tool to take your brand name to your customers. So it is not enough you choose the best promotional pens it is more important to have the pen customized properly so that people will know from where the pen came from. If you happen to distribute your promotional pen in a trade fair people need to identify your promotional pen with your brand name because other participants in the trade fair may also distribute their promotional products. Unless your promotional pens carry distinctive imprints that announce your brand or service to your customers, all your efforts and the money you spend will be wasted completely.

Customization of promotional pens is not simply having your logo printed on the pens. There are number of factors to be considered before printing your logo on the pens. Imprinting can be done in number of colors. You must choose the color very carefully so that it stands out making your logo and your promotional message highly legible. Secondly, you must choose the right font so that the message that you imprint on your logo is easy to read. Users should not be forced to squint their eyes to read the imprinted message. If the message you print is easy to read, it will reach more people. Also remember to choose the right font size. Your promotional pens company should be able to advise you on the size of the promotional message font size. The font size will also depend on the total number of lines and characters you need on your promotional pen.

Your promotional message should be succinct. You cannot have a long story printed and at the same time it is very important that you convey everything you would like your customers to know about your products and services. Spend enough time in drafting your promotional message. Many people do not take all the above factors serious and as a result, their promotional campaign does not bear the expected results.

Choose a promotional pens company that has many years of experience in this field so that they can guide you and help you in personalizing your promotional pens. It is very important that you get it right the first time. Even a minor mistake may project a very poor image about your brand, service and products. Your promotional products rather than sending out a positive message will send strong negative messages and you certainly do not want to spend your hard earned money on such negative advertisements.

It has been proven repeatedly that giving away promotional pens is one of the best brand promotion strategies. Promotional pens are also one of the most cost effective ways of promoting your brand name. All of us love to receive free gifts and if the free gift we receive is going to be a useful item like pen, then your customers will certainly love your promotional item. However, many of us wonder how to go about choosing our promotional pens. Here are some useful tips that will help you choose your promotional pens.

Before choosing your promotional pens or custom pens, you must remember that the money you are spending should be considered an investment and not an expense. So you must choose only the best quality personalized pens for your brand promotion campaigns. The promotional pens that you choose should reflect the quality of your product and your brand name. So select something decent; never rush through your selection process.

Most people make the mistake of choosing their promotional pens based on the cost of the promotional pens. Though all of us need to look for cost effective solutions, we should not go for poor quality advertising pens.

Before ordering your promotional pens in bulk, try to get samples so that you will know how exactly your pens will look and feel. You must also have your logo printed on them to see whether they are easily visible. You should pick colors that match your brand colors so that your customers will be able to associate your promotional products with your brand name. Never underestimate the power of color on our sense of association. So by choosing the right colors, you will be able to remind about your products and services better.

Though the purpose of pen irrespective of its size, shape and color is to write, you must select impressive designs that will immediately get the attention of your customers. When your customers take your promotional pens out of their pockets and handbags, it should get the attention of those who are around them.

Rather than getting use and throw type of personalize pens, get promotional pens that can be reused so that the promotional pens that you handover will serve its purpose for a longer duration. You must also make sure that the logos that you imprint on your promotional pen does not fade away soon or peel off fast. The promotional value of your pen will disappear as soon as the imprinted logo fades away.

Pick something innovative so that your customers will like to use your promotional pen. The idea here is to make people make use of your promotional pens as frequently as possible.

While choosing your promotional pens, you must have your target audience as the basis of your selection process so that you can pick the right colors, design and type of promotional pens. If you are going to distribute your promotional pens to VIPs, you should not pick cheap looking use and throw pens. Therefore, the choice of your promotional pens will depend very much on your target audience.

Every niche industry today is under severe pressure of competition. There are hundreds of new companies coming into the market each year. In such a situation, it is not uncommon for businesses to lose their customers to new businesses and to find it hard to attract new customers. Consumers too are very selective these days and they are very particular about the products and the services they choose. With hundreds of options before them, they easily switch between brands. They have very little time for brands that they are unfamiliar with.

Not all companies and brands can spend millions of dollars on their advertising campaigns. Small and medium sized businesses have to look for the most cost effective way of promoting their products and services. However, introducing one’s brand to customers is one of the most challenging tasks especially when customers are very busy these days. It is very hard to get their attention and they are already bombarded with marketing calls from hundreds of companies. They consider such calls and efforts to be nuisance as they affect their privacy. In such a situation, you need to think of better ways of introducing your products and services to new customers.

One of the most common strategies that is used by many companies is giving away promotional gifts to the target group. Not many people refuse a free gift or a promotional item especially when the promotional item that is being distributed is going to be a very useful item such as promotional pens or custom pens. As pens are very commonly used by everyone, it is something all of us need. When such a useful item is going to be distributed, free of cost, why would anyone refuse them.

When you are giving away promotional pens, you must make sure that they are properly branded. Your company name and logo should be imprinted on the pens that you are distributing. It should be legible and easily visible so that it will promote your brand name effectively.

Rather than making marketing calls that are considered intrusive by customers, giving away a free gift that is readily received by customers will be a very positive approach towards brand promotion. The money you spend on marketing your products and services through telesales can be effectively diverted towards promotional gifts and the effects will certainly be highly dramatic. They indeed have lasting effects on customers. If you make a marketing call, customers will forget your brand name by the time they put down the receiver. On the other hand, when you distribute a promotional pen, it will be used by the target audience almost on daily basis reminding your brand name constantly. This will improve the familiarity level of your brand and brand recognition. These factors are very crucial when customers are making their choices while buying a product.

Select from our wide range of promotional pens and start introducing your products and services to new customers.

Many business owners prefer personalized pens as their promotional item because custom pens and imprinted advertising pens are very affordable and it will not blow your marketing budget. You will have a wide variety of choices to select for your logo pens. However, this does not mean that you will not be able to make further savings while buying your promotional pens. Here are few tips on how to save money while buying your promotional pens or imprinted pens.

Here a word of caution would be highly appropriate. You must not end up with poor quality personalized pens in an effort to cut down your costs. The quality of the pens that you select will reflect your brand name so you must choose only the best quality imprinted pens.

When you set out to search for promotional pens, you must first see several samples so that you will know the options that you have for your promotional pens. You must have an overall budget for your campaign and have an approximate number of promotional pens that you would like to order. Having these figures in your books will help you with the selection process. You can leave out too expensive promotional pens and narrow down your selection to pens that fall within your budget. Shortlist some of the best collection of pens that fall within your budget. You are yet to make your final choice.

One of the best ways of reviewing your pens and samples is to go online and find a reliable promotional pens company like Pensxpress.com. This is to ensure that you get the best quality custom pens for the money you are paying.

Comparison-shopping is one of the best ways of finding the best deals. You may have to spend few more minutes reviewing the cost of promotional pens in a couple of stores online and pick an online store that sells best quality promotional pens at the most competitive prices. You must make sure that there are no hidden charges involved while comparing prices. If you do not carefully review the prices, you will end up meeting surprises.

Yet another way of saving on the cost of your promotional pens is to plan your purchase carefully. By consolidating your order, you will be able to club multiple orders together and cut down the costs on shipping. Secondly, place your orders well in advance so that you will not have to pay for express delivery but go for cheapest standard delivery. If you order your promotional pens in the last moment, you will be left with no option but to go for express delivery, which you could have easily avoided.

Above all, select an online store that offers lowest price guarantee. This will bring major savings on your purchase of promotional pens. At Pensxpress.com, you will find the best collection of pens at the most competitive prices. Order your promotional pens and save a great deal of money.

One of the best ways of impressing your customers is make them feel important. Whether you are running a small business or a billion dollar business, your success depends on your customer satisfaction. You can enhance your customers satisfaction in a number of ways and you should not therefore, limit your efforts to improve your customer satisfaction to the buying and selling activity. You should try to reach out to your customers in every possible way and you must not let go of any chance.

Holiday season is of course one of the best times to reach out to your customers. Your customers too will certainly appreciate when send them a warm holiday greeting and an interesting holiday gift. This is one of the best ways of enhancing your brand identity and improving brand loyalty. One of the most cost-effective promotional gifts that you can send your customers is personalized pens. They will be happy to receive your gift during the holiday season.

If you want get even better results, you must time your gifts correctly. Holiday season is the time for shopping and you must not wait until the end of the holiday season to send your gifts. You will be able to take advantage of this holiday shopping season by sending your promotional gifts well in advance as a reminder of your products and services to your customers. This will certainly increase a better turnout at your online as well as offline stores. Every family spends a lot of money in buying things for themselves and for their loved ones during the holiday season. They will be in mood for spending. Therefore, you must take advantage of the holiday shopping trend by timing your promotional gifts to fall just before the holiday season. Not to forget that they will certainly need a pen to sign their bills and credit card receipts and why should it not be your promotional pen reminding your customers of your products and services?

Choose your promotional pens and custom pens carefully so that they are of the highest quality. The promotional pens that you choose represent your brand name so you cannot afford to take risks here. You must also remember to select your promotional pens tastefully so that your customers will not be embarrassed to use your promotional pens in public because they are so jazzy in design and colour. The idea here is to get the attention of the users as well as those around them. You will be able to do this only good promotional pens are selected. You cannot expect the promotional pens to promote your brand name if the users are going to hesitate to use your custom imprinted pens in public.

We have an elegant collection of promotional pens at the most affordable prices. You will be able to find a wide variety of designs and colours that are both professional as well as attractive.

One of the things that can never stop as long as you run a business is marketing and brand identity promotion. With regard to promoting your brand identity, you can never lay back and say that you have done everything and that you can rest. If you do that, people will forget your brand name soon. There should be a constant reinforcement of your brand identity so that your customers are regularly reminded of your brand name. The idea here is to keep your brand popular amongst your target audience.
Businesses use a variety of promotional products that are available in the market. Though we have thousands of options on promotional products in the market, we need to choose our promotional product carefully so that it is one of the most effective ways of choosing reinforcing our brand identity. The promotional method that you choose should also be cost effective.
One of the most cost effective promotional items that you can think of is personalized pens or custom pens. There is hardly anyone that does not use a pen in their day to day life. But, how often we had to search our pockets or handbags for a pen and not find them there? Yes, though all of us use pens, not all of us carry them. So your customers will certainly love to have your free pens. Promotional pens are also inexpensive at the same time. It is one item that people are bound to carry it with them everyday. Can you expect more for a promotional product?
Your logo pens will carry your brand identity forward and reinforce it in the most effective way. The more number of times they look at your logo the great the impact of your promotional efforts. There is no age group restriction is very little when it comes to promotional pens. If you are going to give a mouse pad imprinted with your logo on it then, you are limiting your visibility just to people that use computers. The number of people that use pens is far greater than the number people that use computer on any given day. Moreover, your logo will become visible not only to the person that uses it but also people that are around the user unlike some of the other promotional products.
Whether it is signing the credit card bills or filling an application form or noting down a telephone number, we first reach for our pen or try to borrow it from someone next to us. So you cannot make a mistake in choosing imprinted pens as your promotional product.
You will have to just make sure that your promotional pens are of good quality. So that they can vouch for the quality of the products that you are trying to promote. You must also make sure that the logos are printed clearly on the promotional pens. So that they can be easily recognized by the customers.